Sky Sports Rolls Out Ultra HD Ahead of Premier League Season
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| Credit: Sky Sports |
Sky will roll out the eagerly awaited Ultra HD functionality to its Sky Q Silver boxes by the end of July, and launch the service in time for the opening Premier League match of the season on August 13. The opening fixture featuring newly-promoted Hull City versus champions Leicester will be the first live 4K broadcast on Sky's platform.
Rival BT has been showing football in UHD for the past year, and Netflix and Amazon have also been offering up 4K content.
Sky, however, will offer a broader range of 4K UHD content, with the European giant also showing major movies, key drama and documentaries in higher resolution.
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| Credit: t3 |
Among the titles already announced are Bond film Spectre, The Revenant, TV hit Blacklist, and Sky's David Attenborough natural history documentaries.
The next Formula One season will also benefit from being shown in Ultra HD.
Sky Q launched earlier in the year, but the company decided to delay 4K UHD as a feature until this summer.Explaining the delay in offering UHD, Sky's David Cameron explained: "We wanted to
bring an Ultra HD product with Sky Q to our customers that gave them the broadest range of content.
"That means not just sport but also entertainment, drama and movies. We were waiting to bring all this together before we brought this to the market."
Source: Techradar
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